Despite its iconic status in the category, Nesquik has steadily declined over the years. Healthy food is on the rise and aging demographics are looking for a healthy alternative. While many of the target audience grew up with Nesquik and fondly think of it as a fun and delicious drink they are not aware of the nutritional benefits. We needed a communication shift that spoke to adults instead of kids and that focused on the product's nutritional benefits and ahealthy lifestyle. We redesigned Nesquik.com with a mobile-first approach that created compelling and seamless experience of brand communication, information gathering and eCommerce.