Conversation and coffee go hand in hand, so when we were asked to introduce Nescafé latest line of premium joe, we created an app that targeted users where they were most chatty, on Facebook.
This wasn't your average gossip. Using Facebook's Open Graph data we served up custom session with Elli Kemper (Life Coach). After answering a few questions, users were served up one of more than 2,500 "personalized advice" videos. After, users we're encouraged to invite other friends to have their own life-coaching session with Ellie.
Without any big media buys, the app helped drive more than 155 million impressions with an average engagement time greater than 5 minutes.