Sometimes all your car needs is a little upgrade to make you excited about driving it all over again. AT&T's HARMAN Spark brings a whole suite of connected car technology to older vehicles. Spark gives you a new lens through which to view your existing car. It gives you more insights, more capabilities, more confidence and more freedom. It may look like the same car on the outside, but it will feel brand new again. We launched AT&T’s new OBD device, HARMAN spark, with a full-funnel innovative online media approach to target the right customers in the right moments.