Art Direction

AT&T's Connected car

Sometimes all your car needs is a little upgrade to make you excited about driving it all over again. AT&T's HARMAN Spark brings a whole suite of connected car technology to older vehicles. Spark gives you a new lens through which to view your existing car. It gives you more insights, more capabilities, more confidence and more freedom. It may look like the same car on the outside, but it will feel brand new again. We launched AT&T’s new OBD device, HARMAN spark, with a full-funnel innovative online media approach to target the right customers in the right moments.
Client:
AT&T HARMAN Spark
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The Ask

Launch AT&T’s new OBD device, HARMAN spark, with a full-funnel innovative online media approach to target the right customers in the right moments.

CATEGORY TRUTH - FEAR TACTICS

Most brands of OBD Devices position their products as lifesavers, useful when something bad inevitably happens.

FINDING OUR WHITE SPACE

As a new product we needed to stand out in the crowded market.

A communications Shift

We had to go from devices that are lifesavers, useful when something inevitably happens. To devices that are life improvers, always at the ready.

It's not about what you could lose, but what you'll gain.

‍

We identified our target audience and set up a quick photoshoot to capture lifestyle photography that made the product the hero.   

  • Busy Parents
  • Families with teen drivers
  • Multi-vehicle families

And we created a social campaign to drive traffic to the new site.

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About Me

I am a dynamic, hands-on creative lead with a decade of experience. I inspire teams and clients through storytelling and thoughtful, emotive, data-driven work. A formidable understanding of digital, social and traditional media. I strive to make work that makes you think and take action.

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I’m based in Long Beach, Ca.
hereandnowla@gmail.com
+1 562 659-0240
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