For college football fans it's all about the numbers: wins, losses, stats but standing out in the sea of game day communications isn't easy. So when others zigged we zagged. Rather than serving up premade, evergreen content we join the conversation in real-time reacting to the games live using a sophisticated programmatic ad strategy and some elite coding. To really stand out we wrote the most useless nonsensical game stats about fan's teams proving that game stats, like wireless networks should never be just OK.
I am a dynamic, hands-on creative lead with a decade of experience. I inspire teams and clients through storytelling and thoughtful, emotive, data-driven work. A formidable understanding of digital, social and traditional media. I strive to make work that makes you think and take action.